Urban Decay Summer 18 Launch.
This was a big seasonal collection. We had a product collaboration with Jean-Michel Basquiat who was a famous american graffiti artist. He rose to fame in the 70's during the post-punk & street art movements for his expressionist art and political statements. The products where 3 make-up pallete's covered in his art which you can also hand on the wall as a canvas + lipsticks, eye pencils & bags. The colours where all representative to his painting style. We also launched other products seperate to this collaboration such as liquid lipsticks & liquid top coats.
The brief was to create a campaign with model & product photography along with design visual language to be carried across digital, social and visual merchandising. Ruby Rose who is the face of our lipsticks was to be the face of the whole seasonal launch.
I lead all concept & art direction stages of the photography, creating the photography brief for model shoot. For still life I lead concept, styling, set design & art direction in studio.
Art Direction:
Jamie O'Sullivan
Creative Direction:
Amy Metzger
Model Photography:
Ellen Von Unworth
Product Photography:
Greg Carter
