Each season Urban Decay launch a series of new products, of which we create a campaign focusing on the objectives from the marketing and sales strategies. The aim is to be at the forefront of trends whilst delivering the brands daredevil personality with a high end aesthetic.
Both model and product photography is needed to highlight the selling points of the product. I was involved in all concept stages of the photography. I then lead the development of the styling of the set, lighting, colour palette, make-up, hair and composition.
I lead the art direction at the product photoshoots and assisted the CEO/founder, Wende Zomnir and creative director at the model shoots.
My focus was always to create conceptual photography that creates brand awareness and to really sell the brands daredevil personality as well as selling the product and it's benefits.
Ellen Von Unwerth
@ Urban Decay
Vauxhall More Brochure
Vauxhall has been keeping Britain on the move since 1903 – making us the country’s oldest automotive brand. Their forward-thinking philosophy and drive for excellence has resulted in a long line of innovative vehicles.
Gwen Stefani has a long-running personal relationship with the brand - dating back as far as the 90s, when Stefani first met Urban Decay's founder, Wende Zomnir. Stefani expresses the same values, attitude and aspirations as the brand and is complementary to Urban Decay's alternative brand image, leading way to her being the perfect front lady. Zomnir states that Stefani was chosen by Urban Decay as she feels the star breaks down barriers in style, much like the makeup brand. "We dig Gwen's innate ability to set trends and defy expectations." Gwen designed and developed the color range & packaging.
I was involved in all concept stages of the photography. I focused on catching Gwen's recognisable style and to compliment and draw eye to the graphical packaging. I developed of the styling of the set, colour palette, pattern and composition.
I lead the art direction at the product photoshoots. I created the visual assets along with overall tone and timbre of the project. Some layout designing here and there but generally overseeing the creative as a whole. Once a visual language was established, the design is rolled out by other designers into merchandising, online, marketing and social media.
@ Urban Decay
Uponor offers solutions for PEX plumbing, radiant heating/cooling and fire sprinkler systems. Their core purpose is to partner with professionals to create better human environments. Whether in private, commercial or public areas, their products help create conditions in which people enjoy living and working. They partner with professionals and help build a more sustainable future.
Each season Urban Decay launch a series of new products. For each of the main product launches we create a campaign focusing on the objectives from the marketing and sales strategies. The aim is to be at the forefront of trends whilst delivering the brands daredevil personality with a high end aesthetic.
I was involved in developing concept of the launch and worked directly with the creative director. I created the visual assets along with overall usage and how all the launch fits together. Some layout designing here and there but generally overseeing the creative as a whole. I designed the national magazine ads for Vogue, Harpers Bazaar, Cosmopolitan and others.
@ Urban Decay
La Fleurette Maison Gourmande are a French Patisserie based en Provence. They are artisan crafters of fine desserts, pastries and bread.
Branding & Packaging
An innovative and eco-friendly collection of plantable greeting cards. The cards help people connect in a more personal way than texting or emailing, while adding a little more beauty to the world at the same time.
Newicon develop web based software applications. From bespoke systems to promotional and ecommerce websites, mobile & tablet apps. Their mission to is to help businesses run more efficiently and market themselves effectively online. They are problem solvers and strive to improve businesses for the better, using cutting edge digital technologies.