Global Summer campaign for TkMaxx across social, digital, OOH and instore capturing content across multiple product categories fashion, home, travel and beauty.
Brand platform: Ridiculous possibilities
Worked as a team of creatives to deliver a 4 day location shoot in Miami.
I worked on concepts, look and feel, location scouting for 5 different loactions, model casting, direction of the stills photography and oversight across all of post production to delivery.
Creative Direction:
Sarah Cromwell
Art Direction:
Jamie O'Sullivan
Alex Scarborough
Photographer:
Elizabeth Toll
Styling:
Rachel Davis
DOP:
Bobby at Pavilion Films
Production:
Ginny Metrick
