Global beauty campaign for TkMaxx across social, digital and instore.
Campaign: Beauty. Back with a vengeance.
I worked on concepts, look and feel, model casting, direction of the stills photography and film and oversight across all of post production to delivery.
Creative Direction:
Sarah Cromwell
Art Direction:
Jamie O'Sullivan (Art Director)
Arpita Banjeree (Copywriter)
Photographer:
Billie Scheepers
Styling:
Sarah Micheal
Production:
Ginny Metrick
