Digital campaign for a new Sloggi product launch across social, digital and instore POS.
The Challenge:
Create a new campaign series under the umbrella platform of “Sloggi TV” that visually describes the benefits of the new product range. Zero feel underwear is comfortable, seam free and enables you to move freely in every direction. Ensure visuals are bright and colourful to have maximum stand out in store.
The Creative:
Intorducing… The “Sloggi TV” freestyle StreetDance show “Zero Limits”
We are not confined by boundaries. And we don’t want to be confined by our clothing and our underwear. Our sloggi Zero Feel is comfortable, breathable and stretches in every direction allowing us to bring the energy and find joy in movement.
With that our show has zero limits and zero choreography. The freedom to feel the music and freestyle your dance whichever way moves you.
We want freedom to move
Freedom of expression
Freedom to dance in our pants!
Let’s Move!
ECD:
Imogen Tazzyman
Creative Lead:
Jamie O'Sullivan
Director & Photographer:
William Spooner
Production:
Jess Wilson
