Social content across Instagram, Facebook and Youtube.
Manhattan Cosmetics:
A Coty owned beauty brand based in Germany. Their brand tagline is #Beauty in the streets which encompasses how many beauty idea’s are born in the streets.
Strategy:
Create inspiring beauty looks based on monthly data driven insights and trends that beauty fans are searching for in Germany. Our goal is to help stay connected to what’s trending so Manhattan Cosmetics can be ahead of the curve.
Insights can be anything from SEO search levels of “Eye makeup for oval shaped eyes” to culturally relevant trends like “Halloween makeup”.
Creative:
All content will combine street style fashion, makeup & styling. The street is where authenticity lives. All beauty looks will be bold, encourage to embrace your individual style, attainable for the consumer to wear and above all, creative and inspiring.
Creative Direction:
Jamie O'Sullivan
Model Photography:
Jessica Mahaffey
Rebecca Naen
Product Photography:
PIxeleyes
Make-up:
Gina Blondell
Grace Ellington
Nails:
Miaki
Production:
Gemma Wright
