Social content across Instagram & Facebook.
Wella Professionals:
A global hair brand with a huge portfolio of products.
The Challenge:
Create hair focussed content for the “Wella classic Audience aged 30 +” using mainly the Koleston Hair Dye and Wella Flex styling products. A high volume of assets were requested for a small budget. Wella wanted to create one unified look and feel for their instagram page along with a well crafted grid. This is a new instagram account for Wella global, combining all their products onto one unified account. We did not know what types of content were going to perform well for their new audience.
The Creative:
A colour story would run through all of the assets we create. We created a collection of video, stills and gifs for 6 themed looks. We created a varied amount of types of content so that we could determine what content will work for Wella and what till not perform as well. This consisted of before & afters, full final looks, close up hair textures, hair movement video’s, evening styling, quick how too’s and educational tips.
Creative Direction:
Jamie O'Sullivan
Photography:
Jack Eames
Make-up:
Gina Blondell
Production:
Gemma Wright