Urban Decay were launching a brand new lipstick range of over 100 shades. Ruby Rose was the face of the launch. Everything Urban Decay does is feminine, dangerous and fun and with her raw look, F***-it attitude and playful spirit, Ruby really proves what it means to be Urban Decay.
I was involved in all concept stages of the photography. The focus was to portray the sheer amount and variety of shades. I developed the styling of the set, colour palette and composition.
I lead the art direction at the product photoshoots. I created the visual assets along with setting the overall tone of the project - from logo composition, typography treatments to general layout for events and in store merchandise.
@ Urban Decay