Each season Urban Decay launch a series of new products. For each of the main product launches we create a campaign focusing on the objectives from the marketing and sales strategies. The aim is to be at the forefront of trends whilst delivering the brands daredevil personality with a high end aesthetic.
I was involved in developing concept of the launch and worked directly with the creative director. I created the visual assets along with overall usage and how all the launch fits together. Some layout designing here and there but generally overseeing the creative as a whole. I designed the national magazine ads for Vogue, Harpers Bazaar, Cosmopolitan and others.
@ Urban Decay