Each season Urban Decay launch a series of new products, of which we create a campaign focusing on the objectives from the marketing and sales strategies. The aim is to be at the forefront of trends whilst delivering the brands daredevil personality with a high end aesthetic.
Both model and product photography is needed to highlight the selling points of the product. I was involved in all concept stages of the photography. I then lead the development of the styling of the set, lighting, colour palette, make-up, hair and composition.
I lead the art direction at the product photoshoots and assisted the CEO/founder, Wende Zomnir and creative director at the model shoots.
My focus was always to create conceptual photography that creates brand awareness and to really sell the brands daredevil personality as well as selling the product and it's benefits.
Ellen Von Unwerth
@ Urban Decay